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Marketing MSc

Ken Edwards Building, University Road, Leicester, LE1 7RH, UK

+44 (0) 116 223 1818

+44 (0) 116 252 3949

E-mail address

Type of course
Distance learning

Length of course
Two to three years by Distance Learning

Date of commencement
Starting in February or May, August

Payment options

You will have the option to pay:
1.Your full tuition fee course on initial registration or
2.Half of your course fee on initial registration (the final half of your course fee will be due on the anniversary of your initial registration) or
3.Six instalments over the first two years of your study

The University accepts a range of payment methods.

Student profile
1. Ratio of National / Overseas students: 18/82
2. Ratio of Men / Women: 54/46
3. Age range: 21 - 50

Admissions requirements
• Possession of a good UK honours degree or its overseas equivalent OR an acceptable professional qualification
• OR possession of either the University of Leicester’s Diploma in Management or the University of Leicester’s Professional Diploma in Management
• English Language requirements: IELTS 6.5, or TOEFL 90 (IBT)

Major recruiters of graduates of our programmes
Our graduates have gone onto work for a variety of companies. Some examples include: BMW, Cable and Wireless, Citibank, General Motors Corporation, Imperial Oil, JP Morgan Chase and Co, KPMG, Nikon AG Switzerland, Qatar Petroleum, Standard Chartered Bank, Unilever.

University Leicester
School of Management

MSc in Marketing

Course aims

To equip you with current and emerging theories that inform or comment upon the practices of marketing. The course endeavours to provide a stimulating and intellectually demanding environment, in which you are encouraged to engage with the academic literature, case studies, and your peers, whilst reflecting on marketing issues within an international context.

The MSc in Marketing will enable you to develop an interdisciplinary, theoretically informed and practical understanding of marketing to enable you to become an effective and successful leader in a complex and dynamic global marketplace.

Course modules

You will study seven core modules and then choose two elective modules followed by your 15,000 word dissertation. Please visit the department website for module descriptions.

Module - Title - Assessment

1 Foundations of Professional Knowledge and Skills - Assignment
2 Principles and Practices of Marketing - Assignment
3 Marketing Theory - Examination
4 Consumer Behaviour - Examination
5 Marketing Research - Assignment
6 Branding and Communication - Examination
7 Product Policy and Innovation - Examination
8 & 9 Two Electives (options) 2 - Assignments
10 Research Methods - Proposal
11 Dissertation - Dissertation

Teaching and assessment methods

As a distance learning student you will be supported by a dedicated team of tutors and support staff. Studying away from the campus is enabled through bespoke module study books - available in hard copy and electronically - and Blackboard, our virtual learning environment. You will be assessed at the end of each module either by a piece of written coursework or by examination. Exams are usually held in the UK on a Saturday (exam days in other countries may vary). If you do not live close to one of our regular exam venues we can arrange for you to take the exam in a local city for a nominal administrative charge. Students based in the UK are expected to travel to Leicester to take their exams.

The University of Leicester School of Management

The University of Leicester School of Management is increasingly recognised as one of the top management schools within the UK, with an excellent international reputation for the development and teaching of highly stimulating business administration and management courses that are highly relevant to your career needs. It certainly boasts all the credentials which you might expect from a recent recipient of The Times Higher University of the Year Award.

The University of Leicester prides itself on being “Elite Without Being Elitist” and at the School of Management this ethos is deeply embedded. Known for the ‘Leicester Model’ of management studies, the school takes a multi-disciplinary approach to the study of management and organisations drawing from across the social sciences and unlike most mainstream western business schools, the concern is as much with challenging the status quo rather than perpetuating it.

We take seriously our commitments to PRME, the United Nations Principles for Responsible Management Education. We realise that the pressing issues of management, finance and organisation in the coming years will increasingly be those of more peripheral concern in the past and present and the depth of our commitment to sustainable, responsible, ethically inspired management puts us ahead of the curve.

Founded in 1989, the School of Management has grown to become one of the largest providers of distance learning management courses in the UK. Our MBA and MSc programmes offer students deep knowledge, clear expertise and professional rewards for life. We are a member of the Association of Business Schools (ABS) and our MBA is the largest AMBA accredited MBA offered by any UK business school.

The School of Management is a vibrant department consisting of a community of scholars with an international reputation. The enthusiasm you will find in the lecture theatres and seminar rooms comes from our commitment to our subject and our attempts to develop and energise it. In the last few years we have invested heavily in academic and administrative staff appointments; library provisions and career support and continue to do so.

Whatever your chosen discipline for an MBA degree or MSc, our goal is to equip you with a range of theories, techniques and concepts. However, whereas most business schools stop there, we go further: we guide you as you unpick these concepts, challenge them and question their relevance to contemporary society for we believe that management is too important not to debate.